Chapters in the form of conceptual and empirical research articles and/or case studies are invited for an Edited Book on "Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace", to be published by IGI Global (formerly Idea Group Inc.).
Recommended topics include, but are not limited to, the following:
The Social Web
Electronic Word of Mouth: Concepts and Theories
Precursors to Electronic Word of Mouth
Joining the Band Wagon: eWOM Marketing Techniques
eWOM: Issues and Challenges
eWOM in Indian context
Proposals Submission Deadline: June 15, 2014 Full Chapters Due: October 15, 2014
Please mail at firstname.lastname@example.org for more details.
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