"I have lost a fortune and scarcely able to stand my ground":
Failure and the Other Side of the Self-Made Man

Sarah Kidd
University of Missouri

Failure in the early nineteenth century was a difficult and complex concept for Americans to grasp.  This condition--according to prevailing cultural and ideological norms--applied to those deemed "unable" to succeed in the market because of character flaws such as intemperance, a weak work ethic, or the moral failings of the confidence man.  The dominant value of success and the example of the self-made man seemed to assure middling Americans that upstanding character would result in financial security and independence.  The Panic of 1819, however, upset the existing definition of failure and cast a new moral burden on those thought to be above such vice.  For middling Americans, the stigma of failure provided a painful lession on their frail position in a fickle market.  Once perceived as positive indicators of stability and financial prosperity, these failing individuals learned that the path to a self-made man might take a wrong turn and instead end in a self-made failure.