Survey on affective response to Japanese typefaces - Call for participation
Brigham Young University has been engaged in the researching the emotional effects of visual characteristics of typefaces. Our research activities relate to providing a systematic explanation for why specific physical typeface forms have the specific emotion effects. Research has focused on Roman typefaces and indicated a correlation between specific typeface features (variety vs. contrast vs. pattern) and specific emotional parameters (amusement vs. agitation vs. focus).
We are now carrying an evaluation on the affective response to Japanese typefaces. To this purpose, we have designed two online questionnaires, available through the following links:
All questions of the questionnaire are strictly confidential and will only be used for research and scientific purposes. The questionnaire is anonymous and will be open until 31st of March 2014. We would greatly appreciate your further assistance in sharing the survey links with other colleagues of yours if you find it interesting.
Upon completion of the survey, we would be more than happy to share the results with you all. These will also be included in a forthcoming paper to presented at a IEEE Professional Communication Conference.
Thank you very much in advance for your collaboration and valuable feedback!
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