Call for Papers: The Ethical Consumer in Canada and Abroad
Location: McGill Institute for the Study of Canada, Montreal, Canada
Symposium Dates: August 21-22, 2014
Once an alternative practice, ethical consuming has found its way into the mainstream marketplace and consumer culture. With the growing acceptance of ethical consumerism, critics have questioned its efficacy as a mechanism of political expression while others have cited the difficulty in consumer decision-making when products can indeed embody multiple and sometimes conflicting values. The aim of this three-day symposium is to bring together cross-disciplinary scholars for the purpose of discussing Canadian examples of ethical consumerism. Junior and senior researchers from both within and outside academia are welcome as one desired outcome of the conference is to foster dialogue between people working on the topic in different environments.
Is ethical consumerism merely a trendy site of 'slacktivism' or rather a lively outgrowth of uniquely Canadian cultural values and a particular political-economic tradition? How are issues of class and buying power to be reconciled so that values-based consumerism doesn’t remain simply a luxury of those who can afford it? We are interested in both contemporary and historical cases and welcome proposals from any time period in Canada and internationally. Research that is comparative in scope is also encouraged.
Papers addressing the following potential areas are encouraged (papers that fall outside these themes will also be considered): -contemporary and historical cases of consumer debates, consumer activism and consumer movements -values-based consumerism as strategic communication for corporations, brands and organizations (non-profits, NGOs, etc.) -Ethical consumerism for consumer self-expression, and as a means to communicate ethical membership and advocacy -consumption, employment/unemployment and sustainability debates -ethical banking -ethical consumerism and e-commerce -designing digital platforms to promote ethical consuming initiatives -media representations of ethical consumerism (discourses surrounding ethical consuming, fictional portrayals of ethical consumers) -ethical consuming in relation to branding -ethical consumption and religion -studies of ethical consumer decision-making in Canada -issues of class, accessibility, and obstacles to ethical consuming -thrift and ethical consuming
Proposals for papers of 20 minutes in length are invited. Please send a short abstract (300 words) to firstname.lastname@example.org. Deadline for abstracts is April 10, 2014. Notifications will be sent by the end of April.
School of Journalism and Communication
Ottawa, Canada Email: email@example.com
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