The objective of this conference is to bring a better understanding of the transformation of the luxury industry into a global business since the 1970s. This industry experienced in the last four decades a major mutation which the three main trends can be stressed as follows: first, the shift from independent small businesses (mostly family firms working in a half-artisanal environment) to multinational enterprises (MNEs, such as LVMH, PPR, Richemont, Swatch Group), through M&A strategies and the building of global value chains; second, the globalization of brands, supported by new distribution channels (flagship stores), renewed identities and market segmentation within each MNE’s brand portfolio; and thirdly, democratization of consumption, with the launch of accessory lines and the rise of so-called “accessible luxury” brands.
Within this broad context, this conference will tackle topics and cases from various industries, countries and disciplines (business history, marketing, applied economics, etc.).
Send comments and questions to H-Net
Webstaff. H-Net reproduces announcements that have been submitted to us as a
free service to the academic community. If you are interested in an announcement
listed here, please contact the organizers or patrons directly. Though we strive
to provide accurate information, H-Net cannot accept responsibility for the text of
announcements appearing in this service. (Administration)