Chapter authors needed for an edited volume entitled 'Consumerism on Screen'. This is a ‘reader’ style collection for undergraduates of Media and Cultural Studies (and disciplines linked to these) across the major Anglophone markets. It provides case studies of on-screen depictions of consumerism from the 1950s to the present day, through popular characters in television drama and soaps, and in doing so explores changes in how the consumer and consumerism has been constructed in popular media imagery since the 1950s. Sections are:
Part One: The post-war consumer
Particularly keen to hear from people whose work explores:
-the construction of the female consumer in early TV
-the representation of the black consumer and early attempts to try to get manufacturers to sell to the black consumer. Perhaps this could be usefully compared to middle-class consumption habits as shown in The Cosby Show or similar.
-The post-war era and class distinctions - the working class/middle class consumer.
Part Two: The consumer in late-modernity
Particularly keen to hear from people working on spontaneous consumption, decadence, throw-away culture, spending as rebellion of previous 50's/early 60's values.
Part Three: The 21st-century consumer
Particularly keen to hear from anyone working on shopping and identity, especially shopping in a post-colonial world/shopping as a post-colonial subject. Shopping for intangible products. Shopping in the post-feminist environment. Shopping and sexuality.
All of the above need to be explored via popular screen representations. For example, existing chapters focus on Sex and the City, Dallas and Dynasty in the 80s, the idea of 'the gay best friend' as consumer expert in Will and Grace, etc.
200-300 word abstracts and a short biog please by 11th November. (Chapters included will need to be 6000-8000 words.) Please e-mail to firstname.lastname@example.org. Thank you.
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