“Fun in the Sunshine City” – Join the Society for Commercial Archeology’s (SCA) conference in St. Petersburg, Florida, on April 9-12, 2014. From the beginning the growth of St. Petersburg depended on selling the city as a destination. In relying on natural and recreational amenities, the city boomed first in the 1920s and then again after World War II. In that second mid-century growth spurt, development moved away from downtown towards the beaches and western side of the peninsula. Two bus tours during the conference will allow attendees to see roadside resources of the Gulf coast from Weeki Wachee to Sarasota, with particular emphasis on the recreational resources of the golden age of roadside attractions.
The conference will include paper sessions on Friday, April 11, 2014. Prospective speakers are encouraged to submit abstracts on topics exploring Florida’s Gulf coast region’s natural and recreational resources as tourist destinations, mid-century commercial architecture, and innovative preservation strategies for historic roadside tourist facilities (restaurants, gas stations and motels) and tourism sites. As with all SCA conference paper session, any topics related to the 20th century commercial landscape are welcome. SCA recognizes the unique historical significance of the 20th-century commercial built environment and cultural landscapes of North America, emphasizing the impact of the automobile and the commercial process. SCA carries out projects of documentation, education, advocacy and conservation to encourage public awareness and understanding of these significant elements of our heritage. In addition to its biennial conference, SCA publishes a Journal of articles on roadside topics twice each year and a quarterly newsletter.
SCA welcomes proposals from presenters eager to share their investigations into the history and architecture of the American roadside with a diverse audience of preservationists, stewards, academics, writers, photographers, and others.
To propose a conference presentation, please submit a typewritten abstract of no more than 250 words and the following:
· Title of presentation
· Name, title, and occupation of speaker(s)
· Business mailing address and telephone number
· Email address
· Brief resume or curriculum vitae
More than one abstract may be submitted. Typical presentation length will be 20 minutes. Please follow the two guiding principles in making a presentation at an SCA conference: make it visual and make it fun!
Anyone interested in commercial archeology may participate in the annual conference. You are eligible to give a presentation or participate in other capacities in the program provided you are registered for the conference. You do not need to be an SCA member to register. The SCA does not pay stipends or travel expenses of presenters.
Society for Commercial Archeology
P.O. Box 2500
Little Rock, AR 72203
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