Have you ever wondered how to cite a television advert? Or what about an extra from a DVD? Do you ever need to provide advice to students or contributors about how to reference audiovisual content within their own work? The British Universities Film & Video Council (BUFVC) has today launched a pioneering set of guidelines to help answer all these questions and more.
Despite the exponential increase in the use of audiovisual material in teaching, learning and research in higher and further education, existing guidelines for the referencing of moving image and sound are often insufficient as they are based on standards developed for the written word.
The newly launched guidelines are practical, accessible and applicable to a wide range of different users across all disciplines. They encourage best practice in citing any kind of audiovisual item and cover film; television programmes; radio programmes; audio recordings; DVD extras; clips; trailers; adverts; idents; non-broadcast, amateur and archive material; podcasts; vodcasts; and games.
Professor Miles Taylor, director, Institute of Historical Research, University of London, says: “The difficulty of referencing such important sources has only been compounded by the increasing availability of much of this material online. The wonderful new guide produced by the BUFVC cuts through the uncertainty and complexity and will undoubtedly encourage historians and researchers in other disciplines to make greater use of audiovisual source materials – whether a computer game, a television channel ident, a previously unaired radio programme or a Hollywood film. I strongly encourage journal editors in particular to add it to the guidance that they provide for authors.”
In the era of YouTube, podcasts and vidcasts it is crucial for students, researcher and academics alike to be able to cite these sources clearly and ensure references can be traced back unambiguously.
“This guide now makes it possible for any writer (even a student) to lead their readers to the exact audiovisual source they are discussing.” John Ellis, Professor of Media Arts, Royal Holloway, University of London
A free interactive version of the guide is available to download from the BUFVC website: http://bufvc.ac.uk/avcitation/guidelines
Enjoy using the guidelines and we look forward to your feedback.
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