Sports Heroes and Media

25 and 26 February 2013
Faculdade de Letras – University of Coimbra, Portugal

Sports and media is a very important research field in the Portuguese Group for Communication, Journalism and Public Space, working at the research institute of CEIS20 from University of Coimbra, in Portugal. In February 25 and 26, 2013, it’ll be organize the II Conference on Communication and Sports at the Faculdade de Letras of the University of Coimbra, in Portugal. The main subject will be «Sports heroes and media». The figure of the sportsman, as national hero, it was always (and still is) very present in the media. It became essential understand the media dynamics around the construction of the sportive heroes.

To attend the high number of proposals, the organization decided a two days conference (it was announced only one day, February 25, in the call for papers). This permitted the presentation of 22 papers (12 from foreign researchers and 10 papers from Portugal) and 4 plenary sessions, with Portuguese specialists.

PROGRAM

25 February 2013, Monday

9h30
OPEN SESSION
Carlos André, director of Faculdade de Letras of University of Coimbra
António Pedro Pita, scientific coordinator of CEIS20 Carlos Camponez, organization and coordinator of Group for Communication, Press and Public Space (CEIS20-UC)

10h00
OPEN CONFERENCE
Presentation: Ana Teresa Peixinho (FLUC/CEIS20 – University of Coimbra)

The Special One. Sports hero phenomenology
Carlos Reis (Faculdade de Letras of University of Coimbra)

11h00: Coffee-break

11h30
Panel 1 – Portuguese sport heroes: from local to national Moderation: Luís Reis Torgal (CEIS20-Universidade de Coimbra)

Augusto Cabeça Ramos, de herói local a herói nacional
Jaime Carvalho (Universidade de Évora, Portugal)

Cosme Damião: o homem e o mito
Ricardo Serrado (Centro de História da Cultura – FCSH-UNL, Portugal)

Bentes e o futebol do seu tempo
Gonçalo Reis Torgal (AAC, Portugal)

Memórias de Fernando Peyroteo
João Nuno Coelho (IHC/CEIS20, Portugal)

13h00: LUNCH

14h30
Panel 2 – Different conditions of the mediatised hero Moderation: Irene Vaquinhas (Faculdade de Letras da Universidade de Coimbra)

Kant, fair play e o circuito ATP: o caso Wayne Arthurs
João Tiago Lima (Universidade de Évora, Portugal)

Juan Carlos Ferrero, ¿El primer número uno de la historia del tenis español?
Sergio Guillem (Universidad Católica de Valencia San Vicente Mártir, Spain)

Clerence Seedorf e o seu efeito simbólico e mediático no Brasil Fernando Borges (Universidade Pantheon-Assas (Paris), France)

El juego de la verdad, la no verdad y la mentira en los contenidos mediáticos como procesos de estereotipación en la mujer deportista de élite
Carmen Echazarreta & Marc Duatis (Universidade de Girona, Spain)

16h00: Coffee-break

16h30
Panel 3 – From football to Olympics: an international view
Moderation: João Miranda (CEIS20-Universidade de Coimbra)

George Best: British or European hero?
David Ranc (ESSCA School of Management, France)

Yashin: Soviet goalkeeper, global sports hero
Mauricio Borrero (St. John's University, New York, USA)

In search of his enemy: celebrities and conflict in mediated football
Hibai Lopez (Universidade Pompeu Fabra, Spain)

The thematisation of German sporting heroes during the Olympic Games 2012
Thomas Horky (Macromedia University (Hamburg), Germany)

26 February 2013, Tuesday

9h30
Panel 4 – Contemporary reflections about sport, politic and media
Moderation: João Figueira (FLUC/CEIS20-Universidade de Coimbra)

Sílvio Lima ou a razão desportiva da democracia
Paulo Archer (CEIS20-Universidade de Coimbra, Portugal)

O anti-herói desportivo: o árbitro?
Rui Alexandre Jesus (Jurista, Portugal)

O poder, os media e o povo: imagens e discursos sobre os heróis desportivos
Alcino Pedrosa (Professor, Portugal)

Desporto em Moçambique: uma fase heroica do hóquei em patins, 1957-1964
Eric Alves (Universidade Federal de Santa Catarina, Brazil)

11h00: Coffee-break

11h30: PLENARY CONFERENCE
Presentation: Francisco Pinheiro (FCT/CEIS20 – University of Coimbra)

Sport hero and media in the Paralympics context
Humberto Santos, president of Portuguese Paralympic Comitée

Sport hero in the media narrative
Gabriel Alves, sports media commentator

13h00: LUNCH

14h30
Panel 5 – Economic issues and mediatized sport
Moderation: Carlos Camponez (FLUC/CEIS20-Universidade de Coimbra)

As lógicas económicas como promotoras de novos mitos desportivos Ana Belén Souto & Montse Vásquez Gestal (Universidade de Vigo, Spain)

A publicidade da Nike como potenciadora do herói desportivo José Pedro Fernandes (CEIS20 – Universidade de Coimbra, Portugal)

La triple ‘corona’ de la Selección española de fútbol (2008, 2010 y 2012): los anunciantes y el fortalecimiento de marca en los principales
diarios deportivos españoles
Carmen Silva Robles (Universidade de Cádiz), Hilario José Romero Bejarano (Universidade de Sevilha), Esther Simancas González (Universidade de Cádiz), Francisco Javier Herrero Gutiérrez (Universidade de Salamanca, Spain)

16h00: Coffee-break

16h30
Panel 6 – Sports woman and the idea of hero in the modernity
Moderation: Rita Basílio (FLUC/CEIS20-Universidade de Coimbra)

Cuando el deporte no es fútbol: construcción de la imagen del baloncesto en medios españoles
Carlos Toural (Universidade de Santiago de Compostela, Spain)

La imagen de la mujer deportista en el cine: análisis de estereotipos
Maria Muñoz-Vázquez & Ignacio Aguaded (Universidade de Huelva, Spain)

A condição migrante dos heróis desportivos
Carlos Nolasco (CES-Universidade de Coimbra, Spain)

18h00: CLOSE CONFERENCE
Presentation: Isabel Nobre Vargues (FLUC/CEIS20-Universidade de Coimbra)

Rise and fall of sport celebrities
Rui Gomes (Faculdade de Ciências do Desporto e da Educação Física of University of Coimbra)