The Pop History Dig is a content-rich destination website dedicated to public education on the history, politics, and business of contemporary culture, media, and entertainment. The site’s topics range from film history to presidential politics, media mergers to sports biography, and much more.

One of the site’s topical areas includes the history of advertising, with stories focused on particular advertising campaigns, the use of pop music in advertising, celebrity advertising, political advertising, and other such topics. One group of stories at the site focuses on the use of sports stars and athletes in advertising, as follows:

"Vuitton's Soccer Stars, June 2010” (celebrity advertising w/soccer sports stars), PopHistoryDig.com, January 26, 2011 http://www.pophistorydig.com/?p=8212

“...Keeps on Ticking, 1950s-1990s”( includes Timex magazine ads w/celebrity athletes), PopHistoryDig.com, August 17, 2009. http://www.pophistorydig.com/?p=3136

“Vines for Camels, 1934-1935” (Ellsworth Vines, tennis star in cigarette ad), PopHistoryDig.com, July 19, 2010. http://www.pophistorydig.com/?p=6796

“Wheaties & Sport, 1930s” (cereal advertising with mostly baseball stars), PopHistoryDig.com, March 29, 2010. http://www.pophistorydig.com/?p=5951

“Babe Ruth & Tobacco, 1920s-1940s (cigar, cigarette, chewing & pipe tobacco ads), PopHistoryDig.com, September 25, 2010. http://www.pophistorydig.com/?p=7067

“Gifford For Luckies, 1961-1962” (Frank Gifford, football star, in cigarette ad), PopHistoryDig.com, March 29, 2010. http://www.pophistorydig.com/?p=6003

PopHistoryDig stories currently appear on the first & second Google search-results pages, given proximate queries. In recent months the site has attracted visitors from more than 6,500 cities in at least 150 countries, including teachers, college faculty, social historians, reporters, and media and business analysts who find it a credible and useful resource. PopHistoryDig stories have been cited in the Washington Post, Los Angeles Times, Denver Post, Pittsburgh Tribune-Review, Washington Times, Wichita Eagle, CNBC.com, Salon.com, Forbes.com, MSNBC.com, The Guardian.com and other media outlets. Visitor referrals and/or links to the site have come via Wikipedia, Facebook, Twitter, Pinterest, Reddit, BoingBoing, StumbleUpon, SocialStudies.com, WhoRunsGov.com, and others.

The PopHistoryDig is currently free & open to all users, but improved financial support is needed to keep it afloat. I am currently seeking financial and technical assistance to help broaden the site’s base and improve its advertising elements. As author and owner of the site, I am also open to possible contract or affiliate-type arrangements or related research/academic opportunities that might be found at colleges, universities, foundations, media and news organizations, etc. If you have suggestions, can offer assistance, or know of persons or organizations that can help, please contact me at the e-mail address or phone number below. Thank you.