Discover the steps necessary to attract the multitude of tourists regularly visiting NJ to your historical institution. But first consider if your site visitor ready. Are you providing a quality experience that will ensure return visits and good word-of-mouth advertising?

Tourism is NJ’s third largest industry, yet history and historic sites are still realizing a very small percentage of this return. This one-day workshop will acquaint participants with New Jersey’s newly unveiled Heritage Tourism Master Plan and explore how historic sites and tourism providers can benefit by its implementation.

Using the Stickley Museum at Craftsman Farms as a laboratory, participants will gain invaluable assessment tools and techniques to critically evaluate how visitors may perceive a historic site on their initial contact. Date: Saturday, November 5, Time: 9 am-4 pm Cost: $115

Space is limited in all courses so register soon to avoid disappointment! Call Drew’s Caspersen School of Graduate Studies at 973/408-3118 for a brochure and registration information or visit our web site at http://www.drew.edu/historicpreservation