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The Hartman Center for Sales, Advertising & Marketing History at Duke University announces the debut of the ROAD 2.0 website. ROAD 2.0 (Resource of Outdoor Advertising Descriptions) includes over 30,000 images of outdoor advertising and related topics found in the Hartman Center's collections. Keyword searchable and browseable, the ROAD 2.0 web database of images allows users to learn more about outdoor advertising and its impact on cultural history.
The Hartman Center is part of Duke University's Rare Book, Manuscript, and Special Collections Library and documents the history of advertising, sales and marketing. It collects the archives of ad agencies, trade associations, people who worked in these industries and other collections related to these topics.
Funding to make the ROAD 2.0 website possible came from a NHPRC grant.
ROAD 2.0 is available at: http://library.duke.edu/digitalcollections/outdoor_advertising/.
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