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CFP: Direct/Interactive Marketing Research Summit
Oct. 1-2, 2011, Boston, MA
| Location: | Massachusetts, United States |
| Call for Papers Date: | 2011-05-31 (Archive) |
| Date Submitted: |
2011-03-17 |
| Announcement ID: |
183961 |
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The Direct/Interactive Marketing Research Summit, (Boston, MA, October 1-2, 2011) provides a forum for direct/interactive marketing and database marketing topics in the areas of research and teaching. There are numerous opportunities for academics to exchange ideas and learn from their colleagues and participating practitioners. As well, doctoral candidates are encouraged to participate.
Topics at the Direct/Interactive Marketing Research Summit
The following is not meant to be an exhaustive topic list:
Suggested research topics:
* Consumer behavior
* Cross-channel and multi-channel marketing management
* Cross-selling economics
* Customer acquisition
* Customer perception of value
* Customer relationship management
* Data mining
* Database marketing
* Integrated marketing communications
* Interactive advertising
* International direct marketing
* Internet/e-commerce
* Lifetime value and customer equity
* Measuring effectiveness of direct /interactive marketing communications
* New media (e.g., social, mobile)
* Privacy, public policy and legal issues
* Retention and frequency marketing
* Spatial allocation of resources
* Strategic use of information and information technology
* Unstructured data analysis (e.g. text mining)
Suggested education topics:
* Creating synergies between research and teaching
* Curriculum development
* Effective teaching techniques
* Integrating new media topics into existing marketing curricula
* Marketing pedagogy
* Pedagogical issues in internet education
* Use of current/emerging technology in the classroom
Abstracts, papers and special topic/round table proposals are selected based on the quality of the research, their ability to extend knowledge in the field, whether they break new ground, and whether they will influence the practice or teaching of direct, interactive or database marketing.
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Jeffrey Nesler
Senior Program and Web Manager
Direct Marketing Educational Foundation
1120 Ave. of the Americas
New York, NY 10036-6700
Phone: 212.768.7277 ext. 1325
www.researchsummit.org
www.directworks.org
Email: jnesler@directworks.org
Visit the website at http://www.researchsummit.org
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