Call for Papers
The Advertising and Public Relations Track of the 2011 Annual Conference of the Midwest Popular Culture Association
The Public Relations and Advertising Track of the Midwest Popular Culture Association (MPCA) seeks proposals from undergraduate students, graduate students, faculty members and members of the public who might want to make a presentation at the MPCA Annual Conference in Milwaukee, Wisconsin on October 14—16, 2011. This is a great way for college students and faculty members to make presentations at a regional academic conference.
We are currently seeking ideas for presentations in the PR and Advertising Track. If we get enough submissions, we hope to have more than one session at the conference.
Some of our initial ideas include (but are not limited to) the following:
• How advertising and public relations are portrayed in TV shows and movies (e.g., Mad Men, etc.).
• Ways in which current advertising campaigns have become pop culture phenomena (e.g., the Old Spice guy becomes a viral video sensation).
• Use of social media and new media (especially Facebook, Yahoo and Twitter) in integrated public relations and advertising programs.
• Issues related to the perceived misuse of public relations and advertising programs (e.g., BP’s ad campaign after the oil spill in the Gulf).
• Ways in which today’s advertising and PR campaigns are resurrecting historical pop culture icons (e.g., Alka-Seltzer reintroduces “Speedy” and “Aunt Jemima is now on Facebook).
• Ethical issues involved with sponsored Twitter tweets and blog posts as part of public relations and advertising programs (e.g., “blogola”).
• The use of innovative promotions to obtain publicity for advertising and public relations efforts (e.g., Pawn Stars sells bobbleheads, etc.).
• Special events that tie advertising and public relations programs into pop culture icons (e.g., movies that reintroduce “The Green Hornet,” etc.).
• Analysis of historical advertising and public relations campaigns (e.g., what messages did World War I advertising teach us about the power of the mass media and what lessons can we learn from those experiences?)
In this track, we will have an overhead projector and we encourage you to develop and submit PowerPoint slides. Also, we are going to assemble the top 10 ranked papers into a PDF proceedings that we will develop for this track; we will have faculty members rank all the papers we receive to determine which presentations make the “top 10” and will be included in the PDF proceedings. The proceedings will be posted on the MPCA website.
Please submit abstracts that briefly describe your presentation by April 30, 2011 to the chair of this session, Ric Jensen of the University of South Dakota, at firstname.lastname@example.org. The deadline for submitting full papers is September 14, 2011.
To learn more about the Midwest Popular Culture Association, visit their website at http://www.mpcaaca.org
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