Asia-Pacific Institute of Management is ranked amongst the top Business Schools in the country. Established in 1996, the Institute has achieved a status of distinction by following the path envisioned by its founders. Their passion for supreme quality management education is evident in every endeavor undertaken at the institute.

We at Asia Pacific Institute of Management believe in making a meaningful contribution to the socio-economic development of India by developing professionals at par with international standards and promoting a strong Institute-Industry Interaction (3I).

The conceptualization of this Conference on Marketing is to bring together leading marketing scholars, academicians, industry executives and members of non-profit organizations to share and develop their experiences, ideas and insights on development of the marketing discipline.

The conference proposes a unique opportunity for academics and industry practitioners to address and contribute innovative approaches for the wider benefit of the society. There will be numerous opportunities for conference delegates to take part in the discussion of the emerging issues in marketing. As a conference delegate you will have the unique chance to share your ideas and research among academicians and practitioners.

THE THEME

The technological advancements and the shifts in the socio-cultural behavior of customers have put marketing in the transformation mode. The present day customers around the world are far different from the 'me too' category of customers, they are the aspirers. They want to look different, consume different things and behave differently. With the changed market situations the strategies keep on evolving with the changed times. These evolutions validate the requirement for a body which can ensure the needed support and information about the market forces, customers, and emerging trends of marketing. This conference makes an attempt to explore the reservoir of past marketing strategies on one hand and at the same time aim to discover the marketing game plan for today and the times to come. The objectives of the conference are:

• To present and discuss case-studies or success stories of earlier marketers
• To present and delve upon the marketing strategies for present and future
• To provide a platform to share research based marketing knowledge among academicians and practitioners

The Sub-Theme of the Conference includes, but not confined to the following:

1. Consumers psychology
2. Customer engagement, loyalty & retention
3. CRM
4. Branding
5. Product development and adaptation
6. Managing distribution channels
7. Managing marketing communications and brands
8. Pricing in competitive markets
9. Marketing in emerging economies
10. Marketing in borderless global markets
11. Capturing bottom of pyramid
12. Social media marketing
13. Rural marketing
14. Technology in marketing
15. Emerging issues and challenges in marketing

Papers should broadly address the conference theme and sub-themes. Papers should present original research which could be empirical, conceptual or based on case studies.