What are the specifics of innovation phenomena for the modern content industries operating in the evolving cross-media environment? What are the relations between ‘innovation' and ‘creativity' in these fields? How should ‘innovation' be taught to the future professionals of these industries? These are some of the questions that the academic workshop "Educational challenge: innovation in creative industries" will aim to investigate.
The workshop is part of a larger initiative, the EU project "First Motion" (Baltic Sea Region Programme 2007-2013) that is undertaken in the Baltic Sea Region to define the new challenges and prospects for the regional AV-industries in times of media convergence. The initiative is responsive to the issue that due to their small sizes most local industry actors are often unable to develop institutional capabilities and innovation skills that are necessary for effective utilization of the new distribution channels, for inventing new ways of product differentiation, for creating new forms of cross-media output and for managing all the related technological and legal challenges. In this context this workshop will investigate the issues of how to educate the future creative industries' professionals to make most of the converging media, how to teach the phenomena of media innovation and its management in higher education?
The workshop is targeted to and aims to include three main groups: researchers of media and creative industries, academic educators of related subjects and representatives of media industries from the Baltic Sea Region. The workshop aims at establishing a dialogue among these groups for developing scenarios responsive to the educational challenge of how to teach innovation to students of creative subjects.
The workshop is free of charge for all invited and accepted participants.
CALL FOR PAPERS
The workshop has three goals:
1. To explore the nature of innovation processes and related challenges for media and creative industries' small and medium-sized enterprises (SMEs) with a special focus on new distribution channels, new forms of content output, product differentiation, participatory audiences, new IPR-regimes and other prospects enabled by the emerging cross-media ecology.
2. To explore ways to teach the complex and intertwining topics such as ‘media innovation', ‘cross-media production', ‘creative industries management' or ‘cultural entrepreneurship' in higher education with full academic rigour but also in ways relevant to the industry, especially to the regional SMEs.
3. To set up a related dialogue between university academics, researchers and educators, and the regional content industries by inviting participants and speakers from both of these fields.
We invite papers that respond to the goals of the workshop. Possible paper topics are (but are not limited to):
- Defining ‘innovation’ in creative industries
- Innovation management in creative industries
- Innovation strategies for cross-media production
- Cultural innovation and participatory audiences
- Cross-media challenges and prospects for creative industries’ SMEs
- Content production and cross-media output: policy challenges
- Content production and cross-media output: business solutions
- Content production and cross-media output: creative innovations
- Contemporary challenges to content industries and academic response: principles of curricula design
- Teaching of ‘innovation management’ to students of creative subjects
- Teaching of cross-media production
- Teaching of ‘creativity’ to students of economics and business
- Joint teaching of students of creative subjects and students of business and economics
- Challenges associated with teaching interdisciplinary fields (creative subjects+entrepreneurship+technology development)
For participating: please submit a 250-word abstract with the name and institutional affiliation of the speaker (mailing address & email address) via email to following address: email@example.com. The deadline for abstract submission is 16. February, 2009.
Publication. The workshop will lead to an academic publication on the conference theme. Authors of selected presentations will be invited to contribute to the book that will be edited by the organisers of the workshop.
Accomodation: Invited and accepted speakers and other selected participants will be offered free accommodation in the hotels of our partnering hotel group Reval Hotels. See: http://www.revalhotels.com/en/hotels/Estonia-Tallinn/Tallinn-Hotels/hotels-in-tallinn
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