Media use has escalated greatly throughout the world, leading to more extensive and varied visibility of the arts. Using metaphors of the ocean in cooperation with the viral and the virtual ties popular imaginaries of Southeast Asia with the ability of media to spread and replicate “virally”. As Jean Burgess uses Henry Jenkins’ argument about the “spreadability” of values within the dynamic relationship between media and cultural production/consumption, “Through reuse, reworking and redistribution, spreadable media content ‘gains greater resonance in the culture, taking on new meanings, finding new audiences, attracting new markets, and generating new values’” (Burgess 2008, 3). Media outputs then become ports of contact and inspiration for other members of the social network.
Call for VIRAL VIDEO Uploads based on the conference theme!
We invite submissions of viral videos of no more than 5:00 minutes from all over the world exploring our conference theme. Share your stories and issues about Southeast Asia and its diasporas! Please upload your video to http://www.youtube.com and send us your YouTube screenname and email address. You may also send us a hard copy of your video on CD through snail mail. Please make sure videos are saved with extensions that can be read in both MAC and PC format (e.g. avi, mov, mpg, wmv). Early submissions are encouraged. Deadline for submission is September 4, 2009.
More information available ONLINE! Check us out.
Paul Michael Atienza
c/o 2009 Conference
3149 Interdisciplinary Building
University of California, Riverside
900 University Avenue
Riverside, CA 92521
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