CFP: Blowing up the Brand: Critical Perspectives on Promotional Paradigms
Call for Papers Date:
CALL FOR PAPERS
BLOWING UP THE BRAND:
CRITICAL PERSPECTIVES ON PROMOTIONAL PARADIGMS
Proposals Due 5 January 2009
Final Chapters Due 15 April 2009
Creative cities, PR nations, celebrity diplomacy, Hype Machine, philanthrocapitalism, YouTube identities… these are symptoms and effects of what Andrew Wernick termed “promotional culture”: the extension of promotional discourses and practices into virtually all areas of public life.
What is at stake in these contemporary promotional paradigms? The interpenetration of public and private interests, techniques and expertise create new anxieties and demand new forms of analysis. Though relations of power cannot be denied, we find labels of “propaganda,” “manipulation” and “spin control” to be unproductive concepts in accounting for the function and impact of promotional communication in the current social, political and technological context.
We are soliciting papers for an edited volume that develops a set of productive critical perspectives on promotion in relation to contemporary culture. We seek to assemble creative and interdisciplinary frameworks to identify common themes and disjunctures inherent to these forms of communication. At issue is the changing role of the consumer-citizen-user in contemporary life.
We invite proposals for original, previously unpublished, English-language essays that consider diverse aspects of promotional culture and its impact on everyday life. We seek submissions that are interdisciplinary in orientation and engage with current scholarship in fields including but not limited to cultural studies, sociology, history, media studies, American studies, and English.
We are particularly interested in papers that address the relationship between promotion and new media from both technical and cultural perspectives; and work that examines the role of promotion in political parties and electoral politics. Scholars who write about or are located in areas outside of North America and Western Europe are encouraged to submit.
Please send 500-word proposals for consideration by 5 JANUARY 2009.
If accepted, 10,000-12,000-word final drafts are due by 15 APRIL 2009.
The volume is being produced in conjunction with BLOWING UP THE BRAND, a conference at New York University’s Institute for Public Knowledge, 8-9 May 2009. The conference is co-sponsored by the NYU Council for Media and Culture and the Department of Culture and Communication at Drexel University.
Conference details: http://www.nyu.edu/ipk/brand/index_mini.html
For inquiries and to send materials, please email Melissa Aronczyk (New York University) and Devon Powers (Drexel University) at firstname.lastname@example.org
Department of Media, Culture, and Communication
New York University
239 Greene St., 7th Fl.
New York, NY 10003
Department of Culture and Communication
3141 Chestnut Street
Philadelphia, PA 19104
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