Henry Giroux suggests that the ‘Disneyfication’ of fairytales contain quite sinister and coercive ideological mechanisms; contributing extensively towards a world culture of consumerism: in order to maintain this hold, Disney represents and shapes public memory, gender and childhood values. However, Jack Zipes, following Ernst Bloch’s work on utopia and fairytales, suggests that fairytales contain something ‘more’ than ideological control: they prompt a creative longing that manifests utopian wishes and ‘day-dreams’ – an ‘open’ source that have ‘encoded’ within them, a symbolism for a better way of existing.
This multi-disciplinary panel, invites contributions from psychoanalytic or wider film theory, critical theory, and literary theory. Panelists are invited to consider the area in its widest sense, and may explore issues relating to the social or structural significance of fairytale film production and distribution, or why more ‘traditional’ fairytale stories are diluted, so as to make them more ‘marketable or palatable’.
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