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When objects – mostly goods in an economic sense – travel across national and cultural borders, they become part of new frames in ways that will affect enterprises, people, politics, tradition, media, and the arts. Such globalisation processes on the level of material culture can only be described in transdisciplinary ways. At the conference, the economics and semiotics of material culture transfers will be discussed with a focus on their representation in the media and their reflection in the arts. Within the longstanding debate about globalization, the prime role of the humanities consists in developing analytical categories for the description and interpretation of cultural transfers.
Thursday, 31 May 2007, Venue: IFK
14.00 Hans Belting
Welcome address
Moritz Baßler
Introduction
Panel: THE CULTURAL FRAMING OF TRANSFER OBJECTS
Moderation: Moritz Baßler
14.15 Theodor C. Bestor
Sushi as a global product
15.15 Coffee break
15.45 Liz Buettner
‘Indian’ restaurants in British culture:
struggles for acceptance and authenticity
16.45 Emanuela Scarpellini
American supermarkets in Italy:
food, techniques and culture
17.45 End
Friday, 1 June 2007, Venue: IFK
Moderation: Ursula Frohne
9.30 Johannes Paulmann
Framing wild animals: African wildlife in
the German Heimat after the Second World War
10.30 Coffee break
Panel: CONSUMER CULTURES ACROSS MEDIA ENVIRONMENTS
11.00 Kaspar Maase
Learning to sense your car: media and aesthetic experience
12.00 Lunch Break
Moderation: Johannes Paulmann
14.00 Bernhard Rieger
The VW Beetle in German and American advertising
15.00 Thomas Hecken
German adaptations of Pop in 1960’s literature
16.00 Coffee break
16.30 Moritz Baßler
White Punks on dope in Germany: Nina Hagen’s Punk covers
17.30 End
Saturday, 2 June 2007, Venue: IFK
Panel: SEMIOTIC REFRAMING OF MATERIAL CULTURE IN THE ARTS
Moderation: Bernhard Rieger
9.30 Anna Schober
Art, protest and transitional objects
on the way to democracy
10.30 Coffee break
11.00 Elke Gaugele
Smart travellers: Blurring the boundaries
between art and everyday life
12.00 Ursula Frohne
Artistic appropriations and the re-encoding
of brands and luxury products
13.00 End
Conceptors:
Moritz Baßler (Germanistisches Institut, Westfälische Wilhelms-Universität Münster)
Ursula Frohne (Abt. Allg. Kunstgeschichte, Kunsthistorisches Institut, Köln)
Johannes Paulmann (Neuere und Neueste Geschichte, Universität Mannheim)
Bernhard Rieger (Dept. of History, University College, London)
Participants:
Hans Belting (IFK, Wien)
Theodor C. Bestor (Dept. of Anthropology, Harvard University)
Liz Buettner (Dept. of History, University of York)
Elke Gaugele (Inst. F. künstlerisches Lehramt, Akademie der bildenden Künste, Wien)
Thomas Hecken (Germanistisches Institut, Ruhr-Universität, Bochum)
Kaspar Maase (Ludwig-Uhland-Institut für Empirische Kulturwissenschaft, Tübingen)
Emanuela Scarpellini (Dipartimento di Scienze della Storia, Università degli Studi di Milano)
Anna Schober (Institut für Zeitgeschichte, Wien, und Institut für Kunst und Gestaltung an der Technischen Universität, Wien)
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