This call for papers seeks contributions that extend analyses of South Africa's transforming market and media beyond the frameworksof 'political economy' into the realm of a strategically managed 'cultural economy' wherein an "intricate play of economic and cultural norms across the institutional field of given markets, industries and organizations" (mcFall) has become unquestionable.
Recent changes in South Africa suggest that access to capital, tangible goods and intangible resources (including language), occupational skills and competencies cannot be reduced to the workings of Western rationale. We need to reassess how exchange and value are being (re)conceptualized by members of business and socio-cultural eliets and by ordinary South Africans alike, to establish what new social practices are being consolidated with the advent of new options of ownership and consumption in South Africa, and in so doing gain insight into the ways African understandings of the subject, empowerments, morality, management culture, society and language shape and constrain South Africa's cultural economy.
We invite contributions focusing on the socio-cultural determinants, and cultural and discursive practices, that constitute the "rhetoric of the market" in post-apartheid South Africa, and which analyse how this rhetoric appears to be reorganizing socio-cultural life among today's complex heterogeneity of South Africans.
Constributions are encouraged, but by no means limited to, the following themes:
* Media debates on citizenship and/or consumption
* Consumer culture and patterns of consumption
* New organizational cultures
* Modes of materiality and identity
* New modes of capitalism, ownership and marketing
* Advertising and the construction of individual and social identities
* New forms of social membership (market-based and other)
* New forms of social mobility, social stratification, and new formations of class
300 work abstracts can be emailed to: Dr. Sonja Narunsky-Laden, firstname.lastname@example.org
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