In today’s competitive global world, there are only two ways to survive and thrive: “Do something better or new”. But realizing or accomplishing these two is not so easy considering today’s global competitive business arena characterized by constant change and uncertainty. There are many roadblocks on the way of success. The business success for the companies located in emerging markets and transition economies is far more difficult to get because the companies in such countries have to deal with many problems in unstable economies. In addition to their relatively weak market positions compared to world’s incumbent multinationals, companies in emerging markets and transition economies suffer from economic and political upheavals, improper policies in business, corruption, unsatisfactory financial and banking systems, immature institutional environments, etc. Thus, surviving or thriving in business for these companies requires handling with (i) the global competition and (ii) the local challenges inherent in emerging countries and transition economies.
The conference aims at providing an academic opportunity for those who want to contribute to business life prosperity in emerging markets and transition economies like the previous ones.
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