CALL FOR PAPERS
for a special issue of JOURNAL OF PUBLIC AFFAIRS
Conor McGrath, University of Ulster, firstname.lastname@example.org
Tom Spencer, European Centre for Public Affairs, Visiting Professor of Public Affairs, Brunel University, email@example.com
THEME: FUSION PUBLIC AFFAIRS
Deadline for the submission of full papers: 1st December 2006
All submissions should be made to both editors by email; write ‘JPA Special Issue’ in the Subject line.
The Journal of Public Affairs is seeking both theoretical and empirical submissions for a double special issue on Fusion Public Affairs. Just as we used to have French, Chinese, Italian, American restaurants but now have fusion cuisine which blends several traditions together on one plate, so too we increasingly see that what were formerly regarded as distinctively national styles of public affairs are melding together. In part, this is due to best practices in one location being adapted for use in other places. In part, it is driven by the globalisation of corporate and NGO issues and interests and the consequent need for PA campaigns to cross borders. In part it has been prompted by media scrutiny which requires that an organisation’s messages are harmonious from Sacramento to Washington, from Madrid to Brussels, from Berlin to Sydney, from Delhi to Beijing.
The need to conduct transnational and international public affairs campaigns is already evident and will increase considerably in the next twenty-five years as economic, social and political globalisation advances. Two major factors drive this new, emerging need in lobbying campaigns within and across countries and in international organisations. Firstly, multi-national organisations need and want to communicate in a consistent manner across a number of political systems. Secondly, even within a single system such as the United States or the European Union, national organisations must deal with a number of levels of government.
But this need brings challenges as well as opportunities. In practical terms, for instance, how exactly can organisations structure themselves in order to effectively manage global PA campaigns? To what extent should responsibility for implementing such a campaign be devolved from the organisation centrally to its national or local representatives? Conversely, how do they input into the setting of strategy centrally? More philosophically, if voluntary groups and those seeking to represent relatively poorly-resourced interests were thought to be at an immediate disadvantage vis-à-vis powerful economic entities in a national setting, how much worst off are they in an age of global public affairs?
The topics which articles may consider include, but are not limited to:
The increasing professionalisation of public affairs practices in emerging democracies in regions such as eastern Europe, Africa, Asia and Latin America;
How, and to what extent, do public affairs practitioners in one political system adopt and adapt tactics used elsewhere?;
An identification of the common elements of effective public affairs strategies around the world;
How will public affairs develop worldwide by 2020?;
The challenges involved in building effective pan-national or global public affairs teams;
In an era of “fusion public affairs”, can distinctive PA styles still be identified in particular political systems?;
How can practitioners deal with differences in political culture, public opinion, institutional frameworks and modes of regulation across the systems in which a single campaign is undertaken;
How does the system of multiple capitalisms (described by Frank-Jurgen Richter) impact on public affairs practices?;
Case studies of how to successfully influence international governmental organisations;
Which are the important emerging public affairs markets, and how should organisations position themselves in relation to those new markets?;
An analysis of why a particular public affairs activity can work very well in one particular political system yet not be appropriate or effective in another location;
How US and Asian firms and NGOs adapt to the institutional architecture of the European Union, and conversely how EU and US organisations adapt to the Asian institutional architectures;
Developments in the use of what are traditionally thought of as ‘American-style’ tactics such as grassroots campaigns and coalitions in the EU, Asia and elsewhere;
Whether the Abramoff scandal in the US will affect public affairs practitioners in the EU or elsewhere;
What blends of intercultural competencies will organisations increasingly require to operate successfully on a global basis?;
What role will professional bodies play in equipping lobbying and public affairs practitioners with those competencies?;
To what extent can individual firms devolve part of their public affairs activities to national or international associations?;
The role of narratives or story-telling in public affairs;
How can, or should, organisations best increase their accountability and transparency through the reporting of their public affairs activities?;
In what ways will the environmental crisis impact on public affairs?;
What similarities and differences can be observed in the treatment of public affairs by journalists around the world, and how can practitioners respond to these?;
In what ways will new communication technologies impact upon PA practice?; and
How organisations integrate their public affairs campaigns with their wider corporate communication activities.
Submissions are encouraged from government officials and policy makers, practitioners of public affairs, NGOs and young researchers, as well as from established academics.
Papers should be around 4,000-6,000 words in length, and must strictly follow the Journal of Public Affairs style guidelines.
In conjunction with this special issue, the Journal of Public Affairs and the European Centre for Public Affairs will be co-hosting an international research conference in Brussels in March 2007. At least one author of each article submitted should be prepared to present their paper at this conference. Submissions will be blind reviewed by members of the Journal of Public Affairs editorial board, and authors will be informed of initial acceptance decisions no later than 15 January 2007; the authors of submissions received before the deadline will be notified within two months of submission.
Papers will be presented and discussed at the conference, following which all participants will be asked to provide written comments about each paper by 30 April 2007. Authors will then be able to revise their papers in the light of these comments, and must make a final submission by 30 June 2007. Final submissions will again be reviewed, and final decisions about inclusion in the special issue of Journal of Public Affairs will be communicated to authors by 31 August 2007. The special issue will be published in 2008.
Lecturer in Political Lobbying & Public Affairs
University of Ulster
Phone: +353 1 6672721
Email: firstname.lastname@example.org Email: email@example.com
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