|
While David Beckham’s move to Spain in 2003 saw the Beckham brand becoming the most successful in the history of sponsorship, subsequent media attention, much of it hostile, has been focussed on Beckham’s sexual behaviour, his relations with his immediate family and his on-pitch performance (or lack of it).
This conference is designed to offer an opportunity for critical reflection on a range of issues which are brought sharply into focus by recent developments in the Beckham phenomenon. We invite contributions that will enable a deeper understanding of what this increasingly global phenomenon has come to signify in terms of any or all of:
- Celebrity culture
- Globalisation
- People flows, migration and citizenship
- Gender politics
- National identity
- Iconicity
- Commodification and sport
- Mediasport
We welcome papers, therefore, with a contemporary emphasis and anticipate a conference of interest to both a scholarly and non-academic audience, based on contributions from the broadest disciplinary range.
|
