The Future of Marketing's Past
12th Conference on Historical Analysis and Research in Marketing (CHARM)
Papers on all aspects of marketing history and the history of marketing thought in all geographic areas and all time frames are welcome at this friendly, informal, and collegial gathering. Methodological, pedagogical, and historiographic submissions are also invited. The venue will be aboard the historically renowned Queen Mary luxury liner (securely moored to the pier and conveniently located near downtown Long Beach), April 28 to May 1, 2005.
All paper submissions will be double blind reviewed and a proceedings volume will be published. Full papers (25 page maximum) or extended abstracts (750-1000 words plus references) may be submitted. Authors may choose to publish either full papers or extended abstracts in the proceedings. The deadline for paper submission is November 15, 2004. Acceptances will be sent by the end of January, 2005.
For paper submission guidelines and additional information please check the conference web page below.
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