Judging a book by its cover:
fans, publishers, designers and the advertising of books
Edited by Nicole Matthews and Nickianne Moody,
Media and Cultural Studies, Liverpool John Moores University
Book covers have long been the preserve of collectors and art historians. This collection will draw a new range of disciplinary perspectives - cultural studies, business and marketing, the history of the book and literary studies - to make sense of book covers in the wider context of publishers’ publicity and the marketing of books.
Taking its starting point the contemporary marketing of popular fiction, this collection will focus on the publishing industry from the twentieth century and beyond. Our aim is to place the book cover and publishers’ publicity in an international context, highlighting the global circulation of books and ideas about how to market them. We are particularly keen to bring together accounts of the industrial context of the advertising of books and discussions of the way readers make sense of the publicity for books.
Some possible topics include:
readers’ responses to publishers’ publicity
libraries and the use of the book cover
the publishing industry’s marketing mix
popular genres, fans and negotiations over the book cover
cover art, self-improvement and the marketing of ‘distinction’
marketing ‘difference’ through the book cover
the star author in popular and high brow publishing
histories of publishers’ publicity: the twentieth century and beyond
the book cover as an intertextual marketing tool
international differences in the marketing of books
convergence in the media industries and the promotion of books
We hope the completed book will be useful, not just for academic readers, but also for undergraduate students of consumer culture, advertising and marketing, global media industries, contemporary literary and popular cultural studies.
Please send abstracts of no more than 300 words and a short biographical note to Nicole Matthews.
Deadline for abstracts: January 30, 2004
Media and Cultural Studies
Dean Walters Building
Liverpool John Moores University
Liverpool L1 7BY
Send comments and questions to H-Net
Webstaff. H-Net reproduces announcements that have been submitted to us as a
free service to the academic community. If you are interested in an announcement
listed here, please contact the organizers or patrons directly. Though we strive
to provide accurate information, H-Net cannot accept responsibility for the text of
announcements appearing in this service. (Administration)