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Commodity Heroism: Marketing 9/11
| Location: | United States |
| Call for Papers Deadline: | 2003-09-01 (Archive) |
| Date Submitted: |
2003-03-21 |
| Announcement ID: |
133141 |
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For a collection of essays, I am soliciting work that investigates the consumer logic of 9/11 political cultures as well as the political logic of 9/11 consumer culture. Papers should examine the commodity form of 911: Photography books; tabloid television; clothing; American flag decals; children’s toys; American heritage artifacts; mouse pads; FDNY baseball caps; “United We Stand” bumper stickers; and “I Love NY” t-shirts, etc. How is cultural memory being produced through the proliferation of 9/11 tie-in products, commemorative artifacts, mass media narratives, memorabilia, and kitsch? What role do institutions such as commercial advertising, marketing, and corporate public relations play in shaping and communicating the meaning of 911? How does the commodity form of 911 reveal the contradictory and contentious processes by which consumers in the United States use, communicate, and construct national identities with cultural and symbolic goods? How do 9/11-related commodities function as barriers to historical consciousness--simplified diversions from the more vexing and complex questions that the attacks beg--and as instruments of resistance to the dominant ideology?
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Dana Heller
BAL 432
Humanities Institute
Old Dominion University
Norfolk, VA 23507
757-683-3719 (phone)
757-683-6191 (fax) Email: dheller@odu.edu
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