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Commodity Heroism: Marketing 9/11
| Publication Deadline: | 2003-09-01 (Archive) |
| Date Submitted: |
2003-03-06 |
| Announcement ID: |
132979 |
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For an anthology of essays investigating the consumer logic of post-9/11 political culture as well as the political logic of post-9/11 consumer culture, I seek abstracts and finished essays that examine the commodity form of 911: Photography books; tabloid television; pop music; comic strips; American flag decals; children's toys; American heritage artifacts; World Trade Center memorabilia; bumper stickers, etc. How is cultural memory produced through the proliferation of 9/11 tie-in products, commemorative artifacts, mass media narratives, and kitsch? What role do commercial advertising, marketing, and corporate public relations played in shaping and communicating the meaning of 911? How does the commodity form of 911 reveal the contradictory processes by which consumers inside and outside the United States communicate and construct national identities with cultural and symbolic goods? How do 9/11-related commodities function as barriers to historical consciousness--simplified diversions from the more complex questions that terrorism begs--and as instruments of resistance to the dominant ideology?
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Dana Heller
Old Dominion University
BAL 432 - Humanities Institute
Norfolk, VA 23529
Phone: 757-683-3719
Fax: 757-683-6191
Email: dheller@odu.edu
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