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The Encyclopedia of Advertising, an illustrated reference work under preparation by the Chicago-London-based academic reference publisher Fitzroy Dearborn, is seeking contributors with expertise in advertising, marketing, mass communications, business history, journalism history, or cultural studies.
A 3-volume work, international in scope, the encyclopedia is being produced in cooperation with the Museum of Broadcast Communications (Chicago) and the John W. Hartman Center for Sales, Advertising, and Marketing History at Duke University. We are seeking several different kinds of entries, including:
- histories of influential ad agencies, past and present
- biographies of key people in the business
- histories of major marketers, brands, and campaigns
- essays on various aspects of methodology and strategy (brand building, direct marketing, positioning, etc.)
All essays will be signed, and brief biographies of each contributor will be included in the book.
Each contributor will receive a copy of the book, which is expected to list for $325. (Those who write more than one entry will also receive a modest honorarium, based on the length of the piece and payable upon publication. See our Web site for fee schedule.)
To learn more, please visit the project's website or contact me, Linda Tomchuck, Commissioning Editor.
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